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Competitor Comparison

Why The Sentry.
Not the rest.

StaySafe, Peoplesafe, and Safepoint were built for alarm routing. The Sentry was built for compliance, evidence, and the specific risks of property professionals. Here's the difference.

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October 2026 deadline: The Employment Rights Act 2025 'all reasonable steps' duty comes into force in October 2026. Only The Sentry generates the timestamped evidence trail this requires.

The Sentry is the only lone worker app in the UK built specifically around the Employment Rights Act 2025 compliance framework — including a private incident reporting channel, whistleblowing-aligned disclosure pathway, and a compliance portal that generates the timestamped audit trail employers need for their legal defence. No competitor offers this combination. And at £39.50/user/year, The Sentry is 3–4x cheaper than StaySafe with no setup fees, no hardware, and no multi-year lock-in.
Exclusive
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ERA 2025 compliance portal

Generates downloadable, timestamped audit trail documentation for your ERA 2025 legal defence. No competitor offers this.

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Auto video on alarm

Camera activates automatically the moment the panic alarm is triggered — capturing the incident in real time.

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Private reporting channel

Encrypted, whistleblowing-aligned incident channel. No competitor includes this as standard.

Exclusive
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Friends & Family licences

3 free personal licences per commercial user — completely separate from the employer portal.

Full feature comparison

Every feature. Every competitor. No spin.

Feature The Sentry £39.50/yr StaySafe £114+/yr Peoplesafe Custom Safepoint £120+/yr SoloProtect Hardware
Core Safety Features
One-touch panic alarm
Silent distress signal
Live GPS location tracking
Timed safety sessions / check-ins
Monitoring centre (ARC) routing The Sentry routes to unlimited designated contacts — worldwide live mapping
The Sentry Difference
Fake / simulated phone call
Auto video recording on alarm (smartphone camera) Only us
Private incident reporting channel Only us
Whistleblowing-aligned disclosure pathway Only us
Friends & Family personal licences (3 per user) Only us
Compliance & Evidence
ERA 2025 compliance portal
Timestamped audit trail download
Compliance documentation pack
ERA 2025 / WPA 2023 messaging
Deployment & Pricing
App-only (no hardware required)
Hardware option available
No setup fee
Annual contract (no multi-year lock-in)
Transparent public pricing
Free trial available

Competitor features based on publicly available product pages, app store listings, and published documentation. Verified Q2 2025. Accuracy cannot be guaranteed as features evolve — always verify directly with each provider.

Pricing reality check

Legacy providers carry massive overheads from hardware manufacturing and ARC call centre operations. The Sentry passes those savings directly to you.

Provider Price / User / Year Contract Setup Fee Hardware Required
The Sentry You £39.50 Annual None None
StaySafe £114–£180 est. from govt. docs 36-month lock-in 10–35% of ACV Optional
Vatix £71+ + add-ons Annual Varies Optional
Ok Alone £84+ Annual None None
Peoplesafe Custom enterprise only Multi-year Yes Required
SoloProtect Custom hardware-led Multi-year Yes Required
Safepoint £120-150+ est. G-Cloud data Annual Not listed None

StaySafe government procurement pricing: £9.50–£15/person/month

At £39.50/user/year, The Sentry is 3–4x cheaper than StaySafe on an annual basis — with no ARC overhead, no hardware cost, and no 36-month lock-in.

For a 10-person agency, The Sentry costs £395/year — less than 0.7% of the average ERA 2025 tribunal exposure (£53,403).

The compliance white space

Every competitor is optimised for the same use case: routing a panic alarm to a monitoring centre. That is a 2010 problem. The Employment Rights Act 2025 creates a different requirement entirely — and no competitor has built for it.

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What competitors do

  • Route alarms to a 24/7 monitoring centre (ARC)
  • Provide live GPS tracking during shifts
  • Offer timed check-in sessions
  • Generate basic incident logs (internal use)
  • Charge premium pricing for enterprise deployments
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What only The Sentry does

  • Routes alarms instantly to trusted Nearby Team Members and Managers
  • Private whistleblowing-aligned incident reporting channel (ERA 2025 requirement)
  • Compliance portal generating downloadable, timestamped audit evidence
  • Automatic smartphone video capture the moment an alarm is triggered
  • Friends & Family licences — safety culture beyond the office
  • Compliance documentation pack included in every licence

How to position The Sentry when asked about competitors

vs. StaySafe

StaySafe is a capable platform built around routing alarms to a monitoring centre — it does that well. The Sentry starts from a different premise: what does your compliance evidence trail look like at an Employment Rights Act 2025 tribunal? StaySafe cannot answer that question. The Sentry can — with a timestamped audit trail, a private incident reporting channel aligned to ERA 2025 whistleblowing protections, and a compliance documentation pack included in every business licence account. Add in the price difference — £39.50 versus £114–£180 per user per year — and the case is straightforward.

vs. Peoplesafe

Peoplesafe is an enterprise-grade product with strong ARC integration, built for large organisations with dedicated health and safety teams. It requires hardware, mandates multi-year contracts, and prices accordingly. The Sentry is designed for the 10–150-employee estate or letting agency: app-only, annual contract, no setup fee, and built to satisfy exactly the compliance requirements that the Employment Rights Act 2025 imposes on employers at your scale. The private whistleblowing channel and compliance portal are not add-ons — they are included in the standard licence.

vs. Safepoint

Safepoint is a well-designed platform with good features for field safety — GPS tracking and timed check-ins. But its compliance story ends there. The Sentry adds the layer that Employment Rights Act 2025 specifically demands: an encrypted incident reporting channel aligned to whistleblowing protections, automatic smartphone video capture on alarm, and a compliance portal that generates the timestamped audit documentation your legal team needs. Safepoint offers none of these. At £39.50 versus Safepoint's £120–£150 per user per year, The Sentry also costs roughly 3x less.

Frequently asked questions

Does The Sentry route alarms to a monitoring centre like StaySafe does?
No — and this is a deliberate design choice. ARC routing adds significant cost overhead (the primary reason competitors charge 3–4x more), introduces a third-party dependency, and does not address the compliance evidence trail requirement under ERA 2025. The Sentry routes alarms directly to the designated managers or emergency contacts your team specifies, eliminating the ARC fee while providing immediate, personal response.
Is The Sentry BS8484 accredited?
BS8484 accreditation applies specifically to Lone Worker Services that integrate with police via an Alarm Receiving Centre (ARC). Since The Sentry routes directly to your designated contacts rather than a third-party ARC, BS8484 does not apply in the same way. For the estate agency market — where the priority is Employment Rights Act 2025 compliance and evidenced duty of care, not police integration — The Sentry's compliance documentation framework is the relevant standard.
Can we switch from StaySafe or Peoplesafe to The Sentry mid-contract?
That depends on the exit clauses in your current contract. StaySafe typically mandates 36-month terms with early termination charges. We recommend reviewing your contract, then booking a demo so we can calculate the true cost comparison including your remaining lock-in period. For many agencies, the annual saving on The Sentry covers the early exit cost within the first renewal cycle.
How does The Sentry handle compliance with the Employment Rights Act 2025?
The Sentry includes a private incident reporting channel aligned to ERA 2025 whistleblowing protections, a compliance portal that generates downloadable timestamped audit trail documentation, and a full compliance documentation pack. The October 2026 'all reasonable steps' deadline requires employers to demonstrate proactive, documented action. The Sentry is the only lone worker platform built to produce that documentation as standard.

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