# The Sentry

> The Sentry is the UK's only lone worker safety platform tailor-made for the property sector. It provides mobile panic alarms, live GPS tracking, silent distress signals, automatic video capture, whistleblowing-compliant incident reporting, and a compliance audit trail — all accessible via a smartphone app and a cloud-based admin portal. Price: £39.50 per user, per year (+VAT). No setup fees, no hardware, no contract lock-in.

The Sentry is targeted at UK estate agents, letting agencies, and property management firms. It helps employers satisfy their legal obligations under the Worker Protection Act 2023 (WPA 2023), the Employment Rights Act 2025 (ERA 2025), and the EHRC 8-Step Employer Guidance on preventing sexual harassment at work. Deployment takes under one hour.

Founded in 2019 by Rebecca Evans. UK-based. The platform covers both lone workers in the field and all office-based staff (harassment protection applies to everyone, not just those working alone).

## Core Pages

- [Home](https://thesentry.co.uk/): Overview of the platform, key features, compliance legislation context, pricing comparison, testimonials, FAQ
- [Book a Demo](https://thesentry.co.uk/book-demo): 30-minute tailored video demo with the team; enquiry form (name, email, company, phone, message); contact via email or WhatsApp
- [Compliance](https://thesentry.co.uk/compliance): Detailed breakdown of WPA 2023, ERA 2025 and EHRC 8-Step guidance; how The Sentry maps to all 8 EHRC steps; legal defensibility documentation
- [Compare](https://thesentry.co.uk/compare): Side-by-side comparison with StaySafe, Safepoint, Vatix and others; feature matrix; exclusive capabilities
- [Pricing](https://thesentry.co.uk/pricing): £39.50/user/year (+VAT) all-inclusive; no tiers; no lock-in; competitor pricing comparison
- [Onboarding](https://thesentry.co.uk/onboarding): How deployment works; admin portal setup; compliance documentation pack; staff experience
- [About](https://thesentry.co.uk/about): Company background, team, founding story
- [Get the App](https://thesentry.co.uk/get-app): App Store and Google Play download links
- [Press Kit](https://thesentry.co.uk/press-kit): Media assets, brand guidelines, press releases
- [Privacy Policy](https://thesentry.co.uk/privacy-policy): UK GDPR compliant data handling
- [Terms & Conditions](https://thesentry.co.uk/terms-and-conditions): Commercial terms

## Tools & Calculators

- [Lone Worker Risk Calculator](https://thesentry.co.uk/calculator): Calculates exact annual financial exposure under WPA 2023, ERA 2025, and HSE Fee for Intervention; generates a downloadable PDF report; gated download requires name and email
- [Tools Hub](https://thesentry.co.uk/tools): Free tools for property professionals
- [Estate Agent Salary Benchmarker](https://thesentry.co.uk/tools/estate-agent-salary-benchmarker): Salary benchmarking tool
- [Estate Agent Mileage Calculator](https://thesentry.co.uk/tools/estate-agent-mileage-calculator): HMRC-compliant mileage expense calculator
- [GDPR Fine Risk Calculator](https://thesentry.co.uk/tools/gdpr-fine-risk-calculator): ICO fine exposure estimator
- [RRA 2025 Rent Increase Calculator](https://thesentry.co.uk/tools/rra-2025-rent-increase-calculator): Renters Rights Act 2025 compliant rent increase tool

## Insights (Blog)

- [Insights Hub](https://thesentry.co.uk/insights/): All articles
- [The Sentry Story: From Personal Alarm to Property Safety Platform](https://thesentry.co.uk/insights/the-sentry-story-from-personal-alarm-to-property-safety): Founding story and MWC 2024
- [Employment Rights Act 2025 Guide](https://thesentry.co.uk/insights/employment-rights-act-2025): Full ERA 2025 compliance guide for estate agents
- [ERA 2025 Harassment Law Changes for Estate Agents](https://thesentry.co.uk/insights/era-2025-harassment-law-changes-estate-agents): Practical implications
- [Worker Protection Act 2023 Guide](https://thesentry.co.uk/insights/worker-protection-act-2023): WPA 2023 explained
- [Lone Worker App Buyers Guide](https://thesentry.co.uk/insights/lone-worker-app-buyers-guide): How to choose a lone worker app
- [Digital Education Awards 2025 Shortlist](https://thesentry.co.uk/insights/digital-education-awards-2025-shortlist): Award recognition

## Key Product Facts

- **Price**: £39.50 per user, per year (+VAT)
- **Platform**: iOS app, Android app, web-based admin portal
- **Admin portal**: https://business.thesentry.co.uk/?action=login
- **Deployment time**: Under one hour
- **No hardware required**: Works on any smartphone
- **Friends & Family licences**: Each commercial user receives 3 free personal licences for family members
- **Compliance pack**: Included with every business account — policy templates, risk assessments, proof of compliance documents, audit trails
- **Legal compliance covered**: WPA 2023, ERA 2025, EHRC 8-Step Guidance, Health & Safety at Work Act 1974, HSE INDG73
- **EHRC Steps addressed directly**: Steps 3 (risk reduction), 4 (reporting channel), 7 (third-party harassment)
- **EHRC Steps partially addressed**: Steps 6 (complaint handling), 8 (monitor and evaluate)
- **EHRC Steps supported**: Steps 1 (policy), 2 (staff engagement), 5 (training)

## Core Features

- One-touch panic alarm with live location sent to managers and nominated contacts
- Automatic video capture on alarm trigger (stored securely in cloud audit trail)
- Silent/discreet distress signal for confrontational situations
- Live GPS tracking during work sessions across all branches from single dashboard
- Whistleblowing-compliant private incident reporting channel (satisfies EHRC Step 4)
- Full compliance audit trail — legally admissible evidence of duty of care
- Friends & Family licences (3 free personal licences per commercial user)
- Compliance documentation pack (HR policy templates, risk assessments, audit trails)

## Competitors Referenced

- **StaySafe**: ~£114+/user/year, 36-month lock-in
- **Safepoint**: ~£120–150+/user/year
- **Vatix**: ~£71+/user/year + add-on fees

## Contact

- **Email**: info@thesentry.co.uk
- **WhatsApp**: https://wa.me/message/Q77L3PR5ETD2N1
- **Book a demo**: https://thesentry.co.uk/book-demo
- **Booking slots**: https://www.picktime.com/TheSentry
- **LinkedIn**: https://www.linkedin.com/company/thesentry/posts/

## Technical Stack (Website)

- Static site built with Astro (TypeScript, Tailwind CSS v4)
- Hosted on Firebase Hosting
- Contact form handled by Firebase Cloud Function (Resend API for email)
- Sitemap: https://thesentry.co.uk/sitemap-index.xml